October is Breast Cancer Awareness month and so in many places you see pink things to remind you of this fact. Everything from the White House to football players’ uniforms are decorated pink. I had breast cancer so I am grateful for the attention to this issue. I am, however, a bit fed up with all that pink. Primarily,because it has become such a big business. Too many manufacturers who could care less about women’s health issues jump on the pink bandwagon because they know someone might buy their item to give to a victim or survivor. Or, their brand might earn a few goodwill dollars.
Instead, I’d like to make mine RED. The Bloggess, Jenny Lawson, started a Traveling Red Dress project a few years ago. She wrote about wanting “just once, to wear a bright red, strapless ball gown with no apologies. I want to be shocking, and vivid and wear a dress as intensely amazing as the person I so want to be.” She got her red dress and then started mailing it out to others so they could experience their “red dress” moment. While not everyone wants to wear a red ball gown, we all have things we want to do that would makes us feel as “intensely amazing” as we truly are.